ABOUT
ME.
Mia Siu-Ying Farrell
I am a creative fashion practitioner specialising in fashion communication, with a strong foundation in visual storytelling, in-depth research, and creative strategy. My passion for publishing was sparked during an optional module, where I discovered a deep appreciation for editorial design, narrative development, and the power of the written word.
Beyond my love for creative writing, I thrive in hands-on, physically creative processes—bringing ideas to life through tangible, immersive storytelling. For my major final project, I explored innovative ways to integrate sustainability into the hype-driven culture of streetwear, combining my fascination with the psychology of fashion marketing and its influence on consumer behaviour.
I have worked on projects with brands including Tatty Devine and Dawson Denim, and I am currently collaborating with
Ace + Freak. My multidisciplinary approach allows me to bridge the gap between research, storytelling, and design, crafting compelling narratives that resonate with audiences across different sectors of fashion.
Education
September 2022 – Present
BA (Hons) Fashion Communication and Promotion
Nottingham Trent University
Developed strong teamwork, time management, and problem-solving skills through group projects and campaign development. The course has encouraged a deeper interest in writing, visual storytelling, and creative strategy across fashion media.
September 2020 – 2022
3 A Levels
Colchester Sixth Form
Built perseverance and independence through coursework and academic deadlines. Studying Sociology increased awareness of social and cultural issues, which now informs a thoughtful and inclusive approach to creative work
September 2008 – 2020
10 GCSE's
St Mary's School for Girls
Built a strong foundation in creative subjects alongside academic study. Achieved early experience in structured design thinking and visual presentation through coursework in Art and Textiles.
Work Experience
February 2022 – Present
Waitress
Putt In The Park
Delivered a welcoming and relaxed customer experience to create a positive atmosphere.
Improved communication and customer service skills by engaging with diverse groups of customers.
July 2021 – January 2022
Barista
CoffeeLink
Provided exceptional customer service in a fast-paced, high-pressure environment.
Developed adaptability and quick thinking during busy shifts.
Strengthened teamwork skills by supporting colleagues during peak times.
August 2020 – October 2021
Social Media Assistant and Cashier
It’s All At No 11
Managed social media platforms, creating engaging content and increasing audience reach.
Supported visual merchandising by maintaining displays and assisting with seasonal campaigns.