My GFW Awards
This page showcases two award submissions developed as part of my final year work at Nottingham Trent University.
Each submission reflects a balance of concept, research, and creative execution—rooted in real-world insight and designed for future-facing audiences.
The Fashion Communications Portfolio Award
This portfolio reflects a multidisciplinary, story-led approach to fashion communication—blending research, conceptual thinking, and visual execution across multiple briefs. Each project—
Visionary Threads, The Dance of Chaos, and FLOW—showcases a different facet of communication, from branding and editorial strategy to experimental publishing and experiential design.
The Fashion Marketing Award
This campaign reimagines streetwear marketing by merging hype culture with meaningful sustainability. Visionary Threads is a limited-edition zine campaign rooted in eco-conscious materials, interactive storytelling, and cultural relevance. Developed in response to Gen Z’s demand for ethical, design-led experiences, the campaign uses a foldable, plantable zine to connect physical action with brand engagement.
