The Fashion Marketing Award

Year:

2025

About the award:
This award recognises a creative and strategic approach to launching a new fashion product or service, with strong use of both traditional and digital marketing channels.

What I’ve submitted:
Visionary Threads – a forward-thinking campaign for Stüssy that merges streetwear drop culture with sustainability. Centred around a foldable, plantable zine, the campaign is designed to connect with Gen Z through experiential events, seeded paper storytelling, and social-first content. It demonstrates innovation, market insight, and commercial relevance through a full 6 Ps strategy.