FCP Beer Project

For this project, we developed a unique and sustainable beer concept using wonky vegetables that would otherwise go to waste, transforming them into fresh, flavourful brews. Our approach aligned with environmentally conscious values, appealing to our target consumer while offering an innovative take on craft beer.

Through extensive research and creative exploration, we crafted a distinctive beer range, complete with compelling names, taglines, and tasting notes. Our label designs captured the essence of the brand, while our promotional strategy outlined key launch moments, engaging social media content, and targeted press outreach.

Collaborating with my team on this project was an incredibly rewarding experience. Each member brought their unique strengths and ideas, allowing us to push creative boundaries and refine our vision. The synergy within our team played a vital role in bringing this concept to life, and I thoroughly enjoyed the process of working together to achieve our final goal.